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As Creative Director, I developed and executed "The League of Inspiration," a program for Essex Street Academy students focused on abstract learning and creative problem-solving. I mentored students to function as a creative agency, managing deliverables, timelines, and collaboration to meet a collective goal (re-imagining the school store). The curriculum integrated external resources, including museum visits and community outreach, to expand perspectives on visual direction, typography, and tech career roles.
Creative Director for the Bushwick Film Festival: Defined and executed the brand's visual direction, pioneering Web3/blockchain storytelling methods. Collaborated cross-functionally to manage the execution of multiple events and high-quality programming, elevating the festival's status as a key NYC cultural landmark.
As Director of Production, I oversaw the final quality control and comprehensive review process for print and digital assets across major Viacom properties (Nickelodeon, MTV, VH1, TV Land). I worked cross-functionally to enforce consistent brand messaging and ensure all campaign deliverables met the network's high production standards.
As a consulting Creative Director, I oversaw the execution of digital marketing campaigns, including newsletters and video content, for the NBA's Off the Court program. This role involved cross-functional collaboration to ensure all creative output—from email graphics to long-form video—adhered to strict brand standards and met high visual quality expectations, supporting the organization's mission to aid player transition into retirement.
As the Creative Consultant and Director, I spearheaded Tiffany & Co.'s "Team Inspiration Adventure," functioning as the lead on creative strategy and campaign execution. I managed the end-to-end production of a large-scale, street-art themed event, including custom art creation, marketing outreach assets, and Tiffany-branded artifacts. This required cross-functional collaboration to ensure all deliverables adhered to their strict brand guidelines and elevated the corporate initiative.
As a Designer and Illustrator, I was entrusted with the responsibility of redesigning DC Comics' core style guide—a pivotal document that had guided their visual direction for over 35 years. This project established a fresh, contemporary layout while respecting brand origins. My role included creating new print designs, illustrations, and vector graphics, demonstrating expertise in enforcing brand standards and quality control across licensed materials.
As Creative Director and Designer, I defined the visual direction and brand guidelines for multiple high-profile Web3 projects, including the media brand Lowkey Giant and the green blockchain NEAR Protocol. I translated complex technological concepts into accessible creative assets for marketing and campaigns, demonstrating expertise in brand development and cross-functional collaboration.